HAIR DYES




Right Color PERMANENT HAIR COLOR COSMETIC CREAM
enriched with argan oil, keratin & caffeine
An extraordinary and innovative coloring treatment enriched with natural ingredients, such as argan oil, keratin and caffeine that allow you to get vibrant colors and wonderful lighting effects. RIGHT COLOR range offers many shades which guarantee the complete coverage of white hair, thanks to the high quality pigments. Low ammonia level and a unique formulation, based on selected ingredients, make RIGHT COLOR color cream delicate for hair and scalp, yet easy to mix with peroxide.
Right Color LET’S TONE
enriched with Argan Oil, Keratin, Caffeine & Sugar Plex
Right Color LET’S TONE is an ammonia-free toning cream treatment for hair. It is the perfect ‘colouring’ system for all those who have had their hair bleached and often have an unwanted reflection or colour due to the natural base pigment or previous colouring. LET’S TONE allows you to neutralise and personalise the colouring of your hair, always guaranteeing a natural result. Thanks to the absence of ammonia and being rich in pigment, its formula is perfect, when used in combination with higher volume activators, even for more delicate permanent colouring. The formula is enriched with Argan Oil, Keratin, Caffeine and Sugar Plex. It is also a vegan colouring treatment without ammonia, ppd and resorcinol.
Argan Oil, used for its emollient and moisturising properties, stimulates cell renewal in the hair. It contains vitamins E and A and several essential fatty acids and is particularly recommended for fragile, dry, brittle and lustreless hair.
Keratin performs an effective protective and restructuring action on the hair during the colouring treatment, strengthening the weakened keratin of the hair and increasing its resistance to breakage.
Caffeine has been shown to stimulate hair growth in vitro and, more importantly, to reduce the suppression of follicular vitality. Caffeine has the ability to increase blood circulation, to which its positive effects on hair growth have traditionally been ascribed.
Sugar Plex protects the hair structure and keeps the hair cuticles moisturised. It gives a renewal to dry and brittle hair, making it soft, silky and easy to comb. At the end of the treatment, thanks to the conditioning action of the Sugar Plex contained within LET’S TONE, you will have restructured and nourished hair.
Right Color LET’S TONE allows 2 different applications:
-TONING
-PERMANENT COLOURING


Right Color be COLD
enriched with Argan Oil, Keratin, Caffeine & Sugar Plex
RIGHT COLOR beCOLD HAIR COLOR CREAM ENRICHED WITH ARGAN OIL, KERATIN, CAFFEINE & SUGAR PLEX. Maximum Coverage. Long Lasting.
An extraordinary and innovative coloring treatment rich in natural ingredients, such as argan oil, keratin and caffeine that allows you to get vibrant colors and wonderful lighting effects. Sugar Plex protects the hair structure and gives a renewal to dry and brittle hair, making it soft, silky and easy to comb thanks to its conditioning action. RIGHT COLOR range offers many shades which guarantee the complete coverage of white hair, thanks to the high quality of the pigments. Low ammonia level and the formulation, based on selected ingredients, make RIGHT COLOR color cream delicate for hair and scalp, at the same time it’s easy to mix with peroxide. Mixing ratio: 1+1,5 (50ml color cream + 75ml peroxide), super lightening series 1+2,5 (50ml color cream + 125ml peroxide).



Right Color “BE BRIGHT”
Special liquid pigments that can be used as direct, semi-permanent colors or as permanent oxidation colors. Ideal for coloring, shading, toning and revitalizing your hair.
CREAMY OXIDIZING
RIGHT COLOR DEVELOPER
3,5/5/10/20/30/40 VOL
Creamy oxidizing developer which releases oxygen gradually, allowing a perfect color fixing. It’s a extremely reliable stabilized emulsion, putting the professionals in the best working conditions.

RIGHT COLOR DEVELOPER PLUS
5/10/20/30/40 VOL
5, 10, 20, 30, 40 vol. / 1,5%, 3%, 6%, 9%, 12% is a thicker oxidizing cream which releases oxygen gradually, allowing a perfect color fixing. It’s a stabilized emulsion which reveals extremely reliable, putting the professionals in the best working conditions. PROFESSIONAL USE.

BLEACH POWDERS
Right Color BLUE BLEACH DECOLOR
Blue non-volatile granular bleaching powder, that allows you to bleach your hair up to seven tones. It is an extremely innovative product that, thanks to its fast and effective action, whitens during the bleaching, removing yellow shades. Furthermore, its non-volatile formula avoids the inhalation, protecting professionals’ health. Mixed with oxidizing cream, RIGHT COLOR Blue Bleach Decolor fast becomes a perfectly homogeneous mixture that does not disperse in the environment for a safe place to work, without irritations from powders.


Right Color DECOFFEEPLEX
New non-volatile white bleach powder, ammonia free, with ß-D-Fructose oligosaccharides, which provide high protection of the hair. It has been developed to bleach the hair up to 8/9 tones. RIGHT COLOR DECOFFEEPLEX’s new formulation allows to obtain the maximum lightening, while keeping the hair in its natural shine and integrity. Furthermore, its non-volatile formula avoids the inhalation, protecting the health of the hairdressers. The product is enriched with keratin and caffeine. Keratin is a protein, a structural component of hair, which can be defined as the cement that forms the “bricks” of the cutaneous appendages. In particular, the hair is made of hard keratins that make it elastic but resistant to traction and to exogenous agents (like UV light or hydrolysis water) at one and the same time. Keratin is added to cosmetic products to help rebuilding hair and strengthening it from within. Caffeine has been proved to stimulate hair growth in vitro and, more importantly, to reduce suppression of follicular vitality. This component has the capacity to increase blood flow, stimulating hair growth. Suitable for all bleaching techniques.
STRAIGHTENING SYSTEM
Right Color BE LISS STRAIGHTENING SYSTEM
Right Color be LISS is a formaldehyde free streightening system that changes the structure of the hair up to 6 months. It’s made of 3 products and only for professional use.
[1] Alkaline Shampoo pH 8.2. The alkaline shampoo opens the hair cuticles up and it prepares them for the treatment. Keratin and Hydrolyzed Silk ensure a professional result and duration, making the hair stronger and more elastic giving a healthy result. HOW TO USE: apply the shampoo on damp hair and massage. Leave the product on for 5 minutes or 10 on thicker hair and rinse with water. For an anti-frizz effect, damp the hair before proceeding with phase 2. For a perfect streightening effect, blow dry the hair with medium heat, using the hairdrayer from above the head.
[2] Smoothing Cream. The straightnening cream is formaldehyde free and contains glyoxylic acid molecule, keratin, collagene, hyaluronic acid and hydrolyzed silk. It gives a straight long lasting effect and it is suitable for all hair types. HOW TO USE: apply the cream on the hair strand by strand (no larger than 0,5cm). Comb the whole head and leave the product on. After waiting time, partially remove the product with some water and proceed with a complete blow dry always keeping the hairdryer above the head with medium heat. After it is completly dry proceed with using a straightner on each strand of hair for 15 times. The product, that it’s still present on the hair, will activate and protect the hair from the temperature, modifing the structure of the hair from curly and frizzy to straight and soft. After this important passage rinse thoroughly to elimanate every resedue of product.
WARNINGS: Follow instructions for use. Wear suitable gloves. Avoid contact with the eyes and rinse them thoroughly in case of contact. Do not apply to irritated or injured skin. For external use only. Store in a cool, dry place. Keep out of reach of children. Professional use
Below you can find a chart with the specifics on different waiting time and temperature of the straightner, based on the desire effect and the hair type.
[3] Rebuilding Mask. The restoring mask has an acid pH of 3.5, which closes all the cuticles at the end of the treatment. It makes the hair shiny and managable other than deleting the frizz. Hydrolyzed silk restructures the exhausted hair, making it easy to comb and significantly reducing styling time. HOW TO USE: apply the rebuilding mask on damp hair and keep on for 5 minutes. Proceed by rinsing thoroughly and end the process with a blow dry (no comb is needed).

PERMANENT AND NEUTRALISING
Right Color HAIR PERMANENT
Patented formula for difficult and resistant hair, our “n°0” has been formulated with rice proteins, to ensure an optimal result without ruining the hair.


Right Color NEUTRALISING
A product designed to neutralise perming and ironing processes, enriched in the formulation with rice proteins.